Traffic Volume 4: Exploring Data-Driven Healthcare, the Rise of TikTok, and More

What do preventative healthcare, TikTok, and modern journalism have in common? They’re all combining data and innovation to find new ways to thrive in the current digital landscape.

And they’re all covered in Volume 4 of Traffic, Piano’s magazine for data-driven business. Now available online, the newest issue dives deep into the data to explore digital business strategies disrupting the status quo — from Resy and Statsbomb to Netflix and Airbnb. 

“Piano, as a platform, has always been about turning data into action,” says Trevor Kaufman, Piano CEO and publisher of Traffic. “Traffic is a deep exploration of successful data-driven businesses, and gives us a unique perspective from inside companies who are using data efficiently and effectively.  I can’t imagine having a more powerful information gathering tool at our disposal than a team of investigative journalists writing feature-length stories on innovative business models.”

Featured on the cover of the new issue, “The Data Will See You Now” examines how big data can help reinvent preventative health care — assisting the 157 million-plus Americans managing chronic disease in 2020. The issue also looks at how data is reinventing the residential real estate market (“Algorithms Want to Buy Your Home”) and asks how the multitude of new streaming services will change the future of TV (“Streaming Untangled”). A special spread (“A Guidebook to the Subscriber Journey”) pulls on Piano’s own data to share the 10 secrets of digital subscription success. And that’s just the start: read “The Newsletter Boom is Back (Again),” explore the growth of nonprofit journalism in “A New Foundation for Journalism?” and dive into “The Early Numbers on Netflix.”

While the first three issues of Traffic were delivered to offices worldwide in a print version, Volume 4 will be the first available in a digital-only format. 

Visit to start reading Traffic Vol. 4 today.