The company strengthens global operations, staff distribution and its strong commitment to data privacy for digital activation and analytics tools

Piano today announced that Amsterdam will become its new global headquarters. The relocation reinforces Piano's commitment to European ideals around data protection and the development of software that respects the limits set by the GDPR and other local regulations around the world.

Since its founding, Piano has acquired companies based in France, Germany, Norway, Slovakia and many other places. These acquisitions coupled with Piano's own organic growth have forged a global footprint with its strongest presence in Europe, including more than two-thirds of Piano's employees and more than half of the organization's revenue. Piano has considered Amsterdam its European business hub since 2018, and the company will open a new flagship office in the city later this summer.

La suite de software de Piano se ha desarrollado en Europa como una solución integral para que las organizaciones entiendan a sus clientes y los involucren digitalmente en cada interacción en sus recorridos como usuarios. Su herramienta de análisis digital avanzada, Piano Analytics, se creó adrede y en su totalidad en Francia de conformidad con las normas de protección de datos más estrictas del mundo.

“En medio de la fusión de dos grandes tecnologías, estoy muy orgulloso de que Piano se haya mantenido fiel a nuestros valores en torno a la creación de un gran software para un buen propósito. Europa está liderando el camino en la privacidad de datos, y dado que la mayoría de nuestras operaciones están en Europa, sentimos que era hora de dejar claro nuestro compromiso con Europa y con la protección de datos”, dijo Trevor Kaufman, CEO de Piano. “Ámsterdam ha sido un sólido centro comercial europeo para Piano durante los últimos cuatro años, por lo que estamos entusiasmados de aumentar nuestra inversión en la ciudad y seguir creciendo como parte de su emocionante comunidad tecnológica”.

As the future of the internet moves away from anonymous tracking and towards a consent-based system, engaging with EU leadership allows Piano to continue to deliver solutions that help brands and publishers achieve their data goals. while maintaining trust with their own customers.

A truly global company, Piano employs more than 650 people in 15 offices around the world, including Amsterdam, Paris, Singapore, Berlin, Buenos Aires, New York and Tokyo. The company continued to expand its global presence and product offering with the acquisitions of AT Internet and CeleraOne in 2021, and SocialFlow in 2022. Piano has grown more than 240% in the last two years and has been recognized annually on the Inc. 5000 and Deloitte Technology Fast 500.