Your customer data platform is only as powerful as the data inside of it.
You can easily populate your customer record in Piano Audience with whatever information you have about that visitor or known user. The Piano platform provides additional benefits, however, in that it makes a variety of additional data available right out of the box.
Your customer data platform is only as powerful as the data inside of it.
You can easily populate your customer record in Piano Audience with whatever information you have about that visitor or known user. The Piano platform provides additional benefits, however, in that it makes a variety of additional data available right out of the box.
Your customer data platform is only as powerful as the data inside of it.
You can easily populate your customer record in Piano Audience with whatever information you have about that visitor or known user. The Piano platform provides additional benefits, however, in that it makes a variety of additional data available right out of the box.
Your customer data platform is only as powerful as the data inside of it.
You can easily populate your customer record in Piano Audience with whatever information you have about that visitor or known user. The Piano platform provides additional benefits, however, in that it makes a variety of additional data available right out of the box.
Your customer data platform is only as powerful as the data inside of it.
You can easily populate your customer record in Piano Audience with whatever information you have about that visitor or known user. The Piano platform provides additional benefits, however, in that it makes a variety of additional data available right out of the box.
Visitors
Known Users
Content profile
An AI-driven content graph of each user
Device behavior
Pageviews, custom events, engagement, metrics, frequency, etc.
Technical profile
Devices, consents, OS, browsers, geolocation, etc.
Consent
First-party data
Progressive profiling
User answers from registration, surveys, quizzes, etc.
Cross-site behavior
For clients with multiple sites, cookie-free cross-domain linking
Synthetic data
Custom events, computed metrics, ML propensity scores, presence within segments
Piano platform data
e.g. Logins, subscription transactions, app store reciepts
Content profile
An AI-driven content graph of each user
Device behavior
Pageviews, custom events, engagement, metrics, frequency, etc.
Technical profile
Devices, consents, OS, browsers, geolocation, etc.
Consent
Imported data
Third-party identifiers
ID5, UID 2.0, etc.
Data ingestion
Known user data, sociodemographics, customer type, etc.
Visitors
Content profile
An AI-driven content graph of each user
Device behavior
Pageviews, custom events, engagement, metrics, frequency, etc.
Technical profile
Devices, consents, OS, browsers, geolocation, etc.
Consent
First-party data
Known Users
Progressive profiling
User answers from registration, surveys, quizzes, etc.
Cross-site behavior
For clients with multiple sites, cookie-free cross-domain linking
Synthetic data
Custom events, computed metrics, ML propensity scores, presence within segments
Piano platform data
e.g. Logins, subscription transactions, app store reciepts
Content profile
An AI-driven content graph of each user
Device behavior
Pageviews, custom events, engagement, metrics, frequency, etc.
Technical profile
Devices, consents, OS, browsers, geolocation, etc.
Consent
First-party data
Imported data
Third-party identifiers
ID5, UID 2.0, etc.
Data ingestion
Known user data, sociodemographics, customer type, etc.
Leverage Piano Analytics data capture, consent integration, and event processing
For device behavior, the data hygiene, consent management integration, and pre- and post-processing capabilities in Piano Analytics ensure high quality data goes into Piano Audience.
Piano’s proprietary Content Profile goes far beyond metatags
Piano’s content crawler indexes and performs both NLP and LLM processing on every content page, enabling segmentation on entities, sentiment, and subject -- all without manual tagging.
Leverage Piano Analytics data capture, consent integration, and event processing
For device behavior, the data hygiene, consent management integration, and pre- and post-processing capabilities in Piano Analytics ensure high quality data goes into Piano Audience.
Piano’s proprietary Content Profile goes far beyond metatags
Piano’s content crawler indexes and performs both NLP and LLM processing on every content page, enabling segmentation on entities, sentiment, and subject -- all without manual tagging.
Leverage Piano Analytics data capture, consent integration, and event processing
For device behavior, the data hygiene, consent management integration, and pre- and post-processing capabilities in Piano Analytics ensure high quality data goes into Piano Audience.
Piano’s proprietary Content Profile goes far beyond metatags
Piano’s content crawler indexes and performs both NLP and LLM processing on every content page, enabling segmentation on entities, sentiment, and subject -- all without manual tagging.
Leverage Piano Analytics data capture, consent integration, and event processing
For device behavior, the data hygiene, consent management integration, and pre- and post-processing capabilities in Piano Analytics ensure high quality data goes into Piano Audience.
Piano’s proprietary Content Profile goes far beyond metatags
Piano’s content crawler indexes and performs both NLP and LLM processing on every content page, enabling segmentation on entities, sentiment, and subject -- all without manual tagging.
Leverage Piano Analytics data capture, consent integration, and event processing
For device behavior, the data hygiene, consent management integration, and pre- and post-processing capabilities in Piano Analytics ensure high quality data goes into Piano Audience.
Piano’s proprietary Content Profile goes far beyond metatags
Piano’s content crawler indexes and performs both NLP and LLM processing on every content page, enabling segmentation on entities, sentiment, and subject -- all without manual tagging.
Leverage specialized web datasets like video consumption, scroll behavior, and ad revenue per user, right out of the box
Piano includes several capabilities for computing and tracking in-page activity that previously required integrating specialized tools
First-party, cross-domain
While Piano does not track users across the Web, for single organizations managing multiple domains, Piano can understand and store user behavior consistently across sites without the use of third-party cookies.
Leverage specialized web datasets like video consumption, scroll behavior, and ad revenue per user, right out of the box
Piano includes several capabilities for computing and tracking in-page activity that previously required integrating specialized tools
First-party, cross-domain
While Piano does not track users across the Web, for single organizations managing multiple domains, Piano can understand and store user behavior consistently across sites without the use of third-party cookies.
Leverage specialized web datasets like video consumption, scroll behavior, and ad revenue per user, right out of the box
Piano includes several capabilities for computing and tracking in-page activity that previously required integrating specialized tools
First-party, cross-domain
While Piano does not track users across the Web, for single organizations managing multiple domains, Piano can understand and store user behavior consistently across sites without the use of third-party cookies.
Leverage specialized web datasets like video consumption, scroll behavior, and ad revenue per user, right out of the box
Piano includes several capabilities for computing and tracking in-page activity that previously required integrating specialized tools
First-party, cross-domain
While Piano does not track users across the Web, for single organizations managing multiple domains, Piano can understand and store user behavior consistently across sites without the use of third-party cookies.
Leverage specialized web datasets like video consumption, scroll behavior, and ad revenue per user, right out of the box
Piano includes several capabilities for computing and tracking in-page activity that previously required integrating specialized tools
First-party, cross-domain
While Piano does not track users across the Web, for single organizations managing multiple domains, Piano can understand and store user behavior consistently across sites without the use of third-party cookies.
Users’ propensity to take actions, like return, register, and convert, are built-in
You can apply your own data science models to your customer data, or for propensity to take common actions, you can leverage Piano’s existing battle-tested propensity scoring models.
Piano data integrated from the start
Piano platform data — such as answers to questions asked during registration or progressive profiling, subscription status, login history, and other fields tracked by Piano — are automatically available in Audience.
Users’ propensity to take actions, like return, register, and convert, are built-in
You can apply your own data science models to your customer data, or for propensity to take common actions, you can leverage Piano’s existing battle-tested propensity scoring models.
Piano data integrated from the start
Piano platform data — such as answers to questions asked during registration or progressive profiling, subscription status, login history, and other fields tracked by Piano — are automatically available in Audience.
Users’ propensity to take actions, like return, register, and convert, are built-in
You can apply your own data science models to your customer data, or for propensity to take common actions, you can leverage Piano’s existing battle-tested propensity scoring models.
Piano data integrated from the start
Piano platform data — such as answers to questions asked during registration or progressive profiling, subscription status, login history, and other fields tracked by Piano — are automatically available in Audience.
Users’ propensity to take actions, like return, register, and convert, are built-in
You can apply your own data science models to your customer data, or for propensity to take common actions, you can leverage Piano’s existing battle-tested propensity scoring models.
Piano data integrated from the start
Piano platform data — such as answers to questions asked during registration or progressive profiling, subscription status, login history, and other fields tracked by Piano — are automatically available in Audience.
Users’ propensity to take actions, like return, register, and convert, are built-in
You can apply your own data science models to your customer data, or for propensity to take common actions, you can leverage Piano’s existing battle-tested propensity scoring models.
Piano data integrated from the start
Piano platform data — such as answers to questions asked during registration or progressive profiling, subscription status, login history, and other fields tracked by Piano — are automatically available in Audience.
Audience’s flexible data model means that you can evolve your customer data structure in real-time when you need to.
Piano’s APIs let you ingest both online and offline customer data. But they also enable you to change the field structure itself -- so you won’t need any support from Piano when you want to dynamically evolve your view of the customer.
Audience’s flexible data model means that you can evolve your customer data structure in real-time when you need to.
Piano’s APIs let you ingest both online and offline customer data. But they also enable you to change the field structure itself -- so you won’t need any support from Piano when you want to dynamically evolve your view of the customer.
Audience’s flexible data model means that you can evolve your customer data structure in real-time when you need to.
Piano’s APIs let you ingest both online and offline customer data. But they also enable you to change the field structure itself -- so you won’t need any support from Piano when you want to dynamically evolve your view of the customer.
Audience’s flexible data model means that you can evolve your customer data structure in real-time when you need to.
Piano’s APIs let you ingest both online and offline customer data. But they also enable you to change the field structure itself -- so you won’t need any support from Piano when you want to dynamically evolve your view of the customer.
Audience’s flexible data model means that you can evolve your customer data structure in real-time when you need to.
Piano’s APIs let you ingest both online and offline customer data. But they also enable you to change the field structure itself -- so you won’t need any support from Piano when you want to dynamically evolve your view of the customer.
Judy Harper
Female, 29
USA, Texas
First-party data
825
Imported data
74
Judy Harper
Female, 29
USA, Texas
First-party data
825
Imported data
74
Judy Harper
Female, 29
USA, Texas
First-party data
825
Imported data
74
Judy Harper
Female, 29
USA, Texas
First-party data
825
Imported data
74
Judy Harper
Female, 29
USA, Texas
First-party data
825
Imported data
74
