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Aug 09
Piano Powering Content Monetization Strategy For The Economist
Publisher Utilizes Piano’s Powerful and Intuitive Platform to Drive Engagement and Optimize Digital Revenues Across Desktop, Mobile and In-App Offerings New York, NY, August 9, 2016 – The Economist just expanded its user engagement and monetization strategy at Economist.com using Piano’s Composer. Composer is part of Piano’s product suite that enables media companies to optimize...
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Jun 09
Industry Insights: the problem with analytics
Industry Trend of the Week Who is really looking at online content? How do publishers know that a page view is a story that’s read, an ad that’s viewed and not just someone who has clicked through from social media or a search engine and then bounced? Current analytics tools return page views, but do...
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Jun 02
Industry Insights: Silicon Valley stealing away publishers’ lunch money
Industry Trend of the Week Last week saw a number of publications announce they were culling staff to cut costs; this week the buzz is all about how much ad money Silicon Valley is removing from online publishers’ coffers. The $60B that Google collected in advertising revenue last year dwarfs the entire publishing industry, including...
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May 26
Industry Insights: It’s a tough time to be a reporter
Industry Trend of the Week Journalists are again in for a tough time as their employers are cutting yet more reporters and editors. First The Daily Telegraph announced it was culling senior newsroom staff including their Deputy Editor. Then new media darling Vice axed both London-based foreign correspondents and another 18 people in the UK...
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May 19
Industry Insights: Change the silos in industry reporting
Industry Trend of the Week This past week a lot of different reports were released with different but similar emphases like: mobile users won’t pay to block ads or for content, or online news consumption is reaching a plateau. Yet industry commentator Tomas Baekdal makes an important point, most studies being done today are still...
