The breadth of our solution means that it provides a huge array of potential tactics: novel approaches to attract and engage users; varied commercial offers to appeal to new or existing subscribers; better processes to reduce friction in the purchase process; and compelling ways to re-engage and retain users who might otherwise churn.

Media companies, moreover, have specific feature needs that aren’t covered by other general solutions, such as ad blocking and password sharing mitigation, or paywall rules and coordination with print circulation systems. Designed from the start with media in mind, Piano is simply the most comprehensive commercial solution for media on the market.