Date
Jun 27, 2025
Tags
Data Privacy, GDPR, Google Analytics, Piano Analytics
5 data privacy principles every business needs to understand to run a GDPR-compliant analytics
Piano's Data Privacy Officer, Louis-Marie Guérif, shares 5 data privacy principles every business should understand to remain compliant.
Your analytics should respect privacy by design, not as an afterthought
Most analytics tools weren’t built for strict privacy compliance – and certainly not for the fast-evolving regulatory landscape in Europe and beyond.
In this video, we break down what true GDPR-compliant analytics should look like – principles every financial institution needs to get right:
Who’s responsible?
Controller vs. processor – know the roles, the data being collected, why it’s collected, where it’s stored, and for how long.
What’s personal data?
Under GDPR, it’s not just PII. Any online identifier – browsing data, cookies, device IDs – counts as personal data.
User rights
Right to access their data
Right to be forgotten (deletion)
Right to object / opt out – easily, at any time
Consent mechanics
Consent should be as easy to withdraw as to give – with clear, granular controls, starting at the first layer of your cookie banner (CMP).
Enabling transparency
Clear, signed data processing agreements
Configurable solutions that support opt-in / opt-out strategies
Access to privacy experts who can help you stay compliant as rules evolve
If your analytics platform can’t deliver this today – you’re exposed.
