We recently had the privilege of engaging in a digital roundtable with leaders from Forbes, iHeartMedia, Condé Nast, and The Messenger. The discussion covered significant trends and strategic shifts that shaped the past year for social media marketers. The vast experience of the experts at the table allowed us to explore rare insights into subjects like Twitter’s change to X, the significance of Meta’s Threads, and the recent spotlight on generative AI.

Here are four key takeaways from the conversation:

Takeaway #1: Adaptability and social listening

The speed of the social media industry makes adaptability imperative. Technology changes fast, but the conversations change even faster. Connect with your audience to understand their preferences around content and engagement.

Takeaway #2: Authenticity in content

Content should feel authentic and capture the present moment. Find real-time moments that can be efficiently turned into content. This often connects deeper with audiences, than overly produced content.

Takeaway #3: Embrace innovation

Exploring and experimenting with new platforms and features, like Meta’s Threads, is essential for staying relevant. Leaders need to voice what’s relevant to their internal teams, identifying potential opportunities and distinguishing passing fads to maximize the efforts needed for incorporating new platforms and features into the strategy.

Takeaway #4: Audience alignment

Strategy must align with audience desires and how they align with platform capabilities in this ever-changing landscape. Tools and reporting that clarify what is actually working are fundamental advantages in this field to weave singular moments and posts into a cohesive strategy.

We also posed a question to our attendees: which network would they most prefer to see Piano Amplifier integrated with? To find out the answer be sure to watch the recording.

Sign up for a demo and learn why these industry leaders use Piano Amplifier to effortlessly expand their content's reach.

Moderated by Megan Smith, Client Services Director at Piano. Panelists include:

• Tanita Gaither, Managing Editor of Audience at The Messenger

• Anthony Molaee, Senior Vice President of Digital Programming & Operations at iHeartMedia

• Diana Colapietro, Deputy Director of Social Media at Forbes

• Roberta Ciannetti, Director of Social Operations & Global Partnerships Strategy at Condé Nast