Patrick Appel, VP of Data Strategy at Piano, delivers a presentation about Piano’s newest propensity models:

• Likelihood to Return

• Likelihood to Register Content

• Likelihood to Convert

These machine learning algorithms, built on the foundations of Likelihood to Subscribe (LtS), are designed to help you understand visitor behavior and take action to optimize for conversion. In this session, we’ll cover what each new model means for your business and how to enable them in Piano.