What is the difference between GDPR and ePrivacy?

How Piano helped Fortune Media go premium in one year and triple conversions

Date

Aug 4, 2023

Tags

Data Privacy, GDPR, Google Analytics, Piano Analytics

What is the difference between GDPR and ePrivacy?

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Louis-Marie Guérif, Piano Data Privacy Officer, clarifies the difference between GDPR and ePrivacy. GDPR lays out the ground rules for personal data protection across the EU. ePrivacy is a directive that deals with electronic communication and the use of cookies and trackers. The two are complementary guidelines and each needs to be adhered to to remain compliant.