To facilitate these happy situations, we invest time outside of client engagements building our technology and agency partner networks. Learning about other companies’ products and processes, and having them learn about ours, maximizes the chances of success when we’re working together to support a mutual client. 

Our partner networks may be smaller than those at some other software companies. It’s the depth and quality of these partnerships that counts, not how many companies have signed a boilerplate referral agreement with us, nor how many logos we can paste on a partner page.

You may also notice that there is overlap between what some of our partners do and the products and services that Piano provides. That’s because not every client is going to choose Piano for everything we do. That’s fine with us. We define success, not based on what percentage of our clients’ spend we’re capturing, but on whether our clients are achieving their business goals.