Knowing the true value of your audiences, marketing tactics, referral channels and content is critical competitive advantage
Knowing the true value of your audiences, marketing tactics, referral channels and content is critical competitive advantage
Knowing the true value of your audiences, marketing tactics, referral channels and content is critical competitive advantage
Knowing the true value of your audiences, marketing tactics, referral channels and content is critical competitive advantage
Knowing the true value of your audiences, marketing tactics, referral channels and content is critical competitive advantage
Optimize your ad revenue by uncovering the precise value of each impression
Until now, publishers have been forced to use pageviews as a proxy for revenues, even though one pageview from one user can be worth 200x more than another. Piano's Ad Revenue insights enables you to make better marketing, content, and partnership decisions, providing direct insight into what drives your ad business.
Optimize your ad revenue by uncovering the precise value of each impression
Until now, publishers have been forced to use pageviews as a proxy for revenues, even though one pageview from one user can be worth 200x more than another. Piano's Ad Revenue insights enables you to make better marketing, content, and partnership decisions, providing direct insight into what drives your ad business.
Optimize your ad revenue by uncovering the precise value of each impression
Until now, publishers have been forced to use pageviews as a proxy for revenues, even though one pageview from one user can be worth 200x more than another. Piano's Ad Revenue insights enables you to make better marketing, content, and partnership decisions, providing direct insight into what drives your ad business.
Optimize your ad revenue by uncovering the precise value of each impression
Until now, publishers have been forced to use pageviews as a proxy for revenues, even though one pageview from one user can be worth 200x more than another. Piano's Ad Revenue insights enables you to make better marketing, content, and partnership decisions, providing direct insight into what drives your ad business.
Optimize your ad revenue by uncovering the precise value of each impression
Until now, publishers have been forced to use pageviews as a proxy for revenues, even though one pageview from one user can be worth 200x more than another. Piano's Ad Revenue insights enables you to make better marketing, content, and partnership decisions, providing direct insight into what drives your ad business.
Capitalize on dynamic paywall capabilities
Don't be forced to choose between advertising and subscriptions revenue, instead combining subscription propensity with ad revenue data.
Deep dive into your content attributes
Quantify content value beyond counting pageviews by understanding the real ad revenue driven by your content. Explore articles, authors, and topics that are generating the most ad revenue to inform content promotion and creation.
Capitalize on dynamic paywall capabilities
Don't be forced to choose between advertising and subscriptions revenue, instead combining subscription propensity with ad revenue data.
Deep dive into your content attributes
Quantify content value beyond counting pageviews by understanding the real ad revenue driven by your content. Explore articles, authors, and topics that are generating the most ad revenue to inform content promotion and creation.
Capitalize on dynamic paywall capabilities
Don't be forced to choose between advertising and subscriptions revenue, instead combining subscription propensity with ad revenue data.
Deep dive into your content attributes
Quantify content value beyond counting pageviews by understanding the real ad revenue driven by your content. Explore articles, authors, and topics that are generating the most ad revenue to inform content promotion and creation.
Capitalize on dynamic paywall capabilities
Don't be forced to choose between advertising and subscriptions revenue, instead combining subscription propensity with ad revenue data.
Deep dive into your content attributes
Quantify content value beyond counting pageviews by understanding the real ad revenue driven by your content. Explore articles, authors, and topics that are generating the most ad revenue to inform content promotion and creation.
Capitalize on dynamic paywall capabilities
Don't be forced to choose between advertising and subscriptions revenue, instead combining subscription propensity with ad revenue data.
Deep dive into your content attributes
Quantify content value beyond counting pageviews by understanding the real ad revenue driven by your content. Explore articles, authors, and topics that are generating the most ad revenue to inform content promotion and creation.
Link your efforts to acquire and retain audiences with advertising revenue
Evaluate your marketing ROI beyond audience acquisition and retention. Connect your marketing spend to the actual ad revenue number to quantify your ROI and ROAS.
Make data-driven decisions for your ad sales and ad operations teams
Identify audience and content attributes that generate the highest ad revenue to make informed decisions on future campaigns, and produce key insights to share with advertisers.
Link your efforts to acquire and retain audiences with advertising revenue
Evaluate your marketing ROI beyond audience acquisition and retention. Connect your marketing spend to the actual ad revenue number to quantify your ROI and ROAS.
Make data-driven decisions for your ad sales and ad operations teams
Identify audience and content attributes that generate the highest ad revenue to make informed decisions on future campaigns, and produce key insights to share with advertisers.
Link your efforts to acquire and retain audiences with advertising revenue
Evaluate your marketing ROI beyond audience acquisition and retention. Connect your marketing spend to the actual ad revenue number to quantify your ROI and ROAS.
Make data-driven decisions for your ad sales and ad operations teams
Identify audience and content attributes that generate the highest ad revenue to make informed decisions on future campaigns, and produce key insights to share with advertisers.
Link your efforts to acquire and retain audiences with advertising revenue
Evaluate your marketing ROI beyond audience acquisition and retention. Connect your marketing spend to the actual ad revenue number to quantify your ROI and ROAS.
Make data-driven decisions for your ad sales and ad operations teams
Identify audience and content attributes that generate the highest ad revenue to make informed decisions on future campaigns, and produce key insights to share with advertisers.
Link your efforts to acquire and retain audiences with advertising revenue
Evaluate your marketing ROI beyond audience acquisition and retention. Connect your marketing spend to the actual ad revenue number to quantify your ROI and ROAS.
Make data-driven decisions for your ad sales and ad operations teams
Identify audience and content attributes that generate the highest ad revenue to make informed decisions on future campaigns, and produce key insights to share with advertisers.
Develop a holistic view of your revenue streams at the article level
No more siloed data sets and analysis. Ad revenue insights deliver a unified view of ad and subscription revenue, making it possible to examine drivers and tradeoffs between them all in one place.
Develop a holistic view of your revenue streams at the article level
No more siloed data sets and analysis. Ad revenue insights deliver a unified view of ad and subscription revenue, making it possible to examine drivers and tradeoffs between them all in one place.
Develop a holistic view of your revenue streams at the article level
No more siloed data sets and analysis. Ad revenue insights deliver a unified view of ad and subscription revenue, making it possible to examine drivers and tradeoffs between them all in one place.
Develop a holistic view of your revenue streams at the article level
No more siloed data sets and analysis. Ad revenue insights deliver a unified view of ad and subscription revenue, making it possible to examine drivers and tradeoffs between them all in one place.
Develop a holistic view of your revenue streams at the article level
No more siloed data sets and analysis. Ad revenue insights deliver a unified view of ad and subscription revenue, making it possible to examine drivers and tradeoffs between them all in one place.
Individual visitors, pageviews, and impressions have vastly different values.
Individual visitors, pageviews, and impressions have vastly different values
Individual visitors, pageviews, and impressions have vastly different values.
Individual visitors, pageviews, and impressions have vastly different values.
Individual visitors, pageviews, and impressions have vastly different values.
400x
variance by visitor
300x
variance by pageview
65x
variance by impression
Leverage Ad Revenue Insights to align overall organization around total revenue, helping drive strategic decisions and recover revenue from ad operations errors.
Leverage Ad Revenue Insights to align overall organization around total revenue, helping drive strategic decisions and recover revenue from ad operations errors.
Leverage Ad Revenue Insights to align overall organization around total revenue, helping drive strategic decisions and recover revenue from ad operations errors.
Leverage Ad Revenue Insights to align overall organization around total revenue, helping drive strategic decisions and recover revenue from ad operations errors.
Leverage Ad Revenue Insights to align overall organization around total revenue, helping drive strategic decisions and recover revenue from ad operations errors.
Strategic market planning
Measure the advertising and subscription value of visitors from outside your core market to gain essential guidance on effective international monetization strategies
Organizational change
Analyze ad revenue and subscription revenue together to drive internal cultural shifts, empowering your teams to focus on maximizing total revenue.
Strategic market planning
Measure the advertising and subscription value of visitors from outside your core market to gain essential guidance on effective international monetization strategies
Organizational change
Analyze ad revenue and subscription revenue together to drive internal cultural shifts, empowering your teams to focus on maximizing total revenue.
Strategic market planning
Measure the advertising and subscription value of visitors from outside your core market to gain essential guidance on effective international monetization strategies
Organizational change
Analyze ad revenue and subscription revenue together to drive internal cultural shifts, empowering your teams to focus on maximizing total revenue.
Strategic market planning
Measure the advertising and subscription value of visitors from outside your core market to gain essential guidance on effective international monetization strategies
Organizational change
Analyze ad revenue and subscription revenue together to drive internal cultural shifts, empowering your teams to focus on maximizing total revenue.
Strategic market planning
Measure the advertising and subscription value of visitors from outside your core market to gain essential guidance on effective international monetization strategies
Organizational change
Analyze ad revenue and subscription revenue together to drive internal cultural shifts, empowering your teams to focus on maximizing total revenue.
Maximize revenue
Project the incremental revenue from adding more ad placements to the site, prioritizing the new placements that may drive the biggest increases.
Maximize revenue
Project the incremental revenue from adding more ad placements to the site, prioritizing the new placements that may drive the biggest increases.
Maximize revenue
Project the incremental revenue from adding more ad placements to the site, prioritizing the new placements that may drive the biggest increases.
Maximize revenue
Project the incremental revenue from adding more ad placements to the site, prioritizing the new placements that may drive the biggest increases.
Maximize revenue
Project the incremental revenue from adding more ad placements to the site, prioritizing the new placements that may drive the biggest increases.
One powerful dashboard for multiple teams
One powerful dashboard for multiple teams
One powerful dashboard for multiple teams
One powerful dashboard for multiple teams
One powerful dashboard for multiple teams
Ad sales & Ops
Understand which segments and content are generating the most ad revenue. Share characteristics of the audiences and pages where a campaign or ad was delivered.
Editorial
Understand which articles, authors, and topics are generating the most ad revenue to inform promotion and content creation.
Ad sales & Ops
Understand which segments and content are generating the most ad revenue. Share characteristics of the audiences and pages where a campaign or ad was delivered.
Editorial
Understand which articles, authors, and topics are generating the most ad revenue to inform promotion and content creation.
Ad sales & Ops
Understand which segments and content are generating the most ad revenue. Share characteristics of the audiences and pages where a campaign or ad was delivered.
Editorial
Understand which articles, authors, and topics are generating the most ad revenue to inform promotion and content creation.
Ad sales & Ops
Understand which segments and content are generating the most ad revenue. Share characteristics of the audiences and pages where a campaign or ad was delivered.
Editorial
Understand which articles, authors, and topics are generating the most ad revenue to inform promotion and content creation.
Ad sales & Ops
Understand which segments and content are generating the most ad revenue. Share characteristics of the audiences and pages where a campaign or ad was delivered.
Editorial
Understand which articles, authors, and topics are generating the most ad revenue to inform promotion and content creation.
Audience acquisition
Quantify the ROI of campaigns in terms of ad revenue brought in by visitors. Identify the most valuable audience characteristics to inform campaign planning.
Product
Quantify the impact of features or initiatives in terms of ad revenue brought in by the audience who uses them or resulting behavior changes.
Audience acquisition
Quantify the ROI of campaigns in terms of ad revenue brought in by visitors. Identify the most valuable audience characteristics to inform campaign planning.
Product
Quantify the impact of features or initiatives in terms of ad revenue brought in by the audience who uses them or resulting behavior changes.
Audience acquisition
Quantify the ROI of campaigns in terms of ad revenue brought in by visitors. Identify the most valuable audience characteristics to inform campaign planning.
Product
Quantify the impact of features or initiatives in terms of ad revenue brought in by the audience who uses them or resulting behavior changes.
Audience acquisition
Quantify the ROI of campaigns in terms of ad revenue brought in by visitors. Identify the most valuable audience characteristics to inform campaign planning.
Product
Quantify the impact of features or initiatives in terms of ad revenue brought in by the audience who uses them or resulting behavior changes.
Audience acquisition
Quantify the ROI of campaigns in terms of ad revenue brought in by visitors. Identify the most valuable audience characteristics to inform campaign planning.
Product
Quantify the impact of features or initiatives in terms of ad revenue brought in by the audience who uses them or resulting behavior changes.
Resources + Outcomes
Case Study
Optimizing total revenue at iNews with Piano’s Ad Revenue Insights and Dynamic Paywall
iNews partnered with Piano, using tools like Ad Revenue Insights and Dynamic Paywall to align ad and subscription strategies. This led to a 9% boost in paywall revenue, 28% more ad impressions per pageview and faster decision-making through real-time data
Resources + Outcomes
Case Study
Optimizing total revenue at iNews with Piano’s Ad Revenue Insights and Dynamic Paywall
iNews partnered with Piano, using tools like Ad Revenue Insights and Dynamic Paywall to align ad and subscription strategies. This led to a 9% boost in paywall revenue, 28% more ad impressions per pageview and faster decision-making through real-time data
Resources + Outcomes
Case Study
Optimizing total revenue at iNews with Piano’s Ad Revenue Insights and Dynamic Paywall
iNews partnered with Piano, using tools like Ad Revenue Insights and Dynamic Paywall to align ad and subscription strategies. This led to a 9% boost in paywall revenue, 28% more ad impressions per pageview and faster decision-making through real-time data
Resources + Outcomes
Case Study
Optimizing total revenue at iNews with Piano’s Ad Revenue Insights and Dynamic Paywall
iNews partnered with Piano, using tools like Ad Revenue Insights and Dynamic Paywall to align ad and subscription strategies. This led to a 9% boost in paywall revenue, 28% more ad impressions per pageview and faster decision-making through real-time data
Resources + Outcomes
Case Study
Optimizing total revenue at iNews with Piano’s Ad Revenue Insights and Dynamic Paywall
iNews partnered with Piano, using tools like Ad Revenue Insights and Dynamic Paywall to align ad and subscription strategies. This led to a 9% boost in paywall revenue, 28% more ad impressions per pageview and faster decision-making through real-time data
