Commerce designed for content.
Create, test, and deploy the paid content models that generate revenue, loyalty, and engagement.
Drive revenue with VX.
VX is the most powerful commerce engine for media. Whether you’re selling memberships, using a hard or metered paywall, charging for access to live video events, or running promotions and referral campaigns, VX makes it simple to setup and manage your business.
- Sell recurring subscriptions or fixed-time access
- Sell access to reports, downloads, or other valuable content
- Pay per view, streaming, video on demand
- Memberships
- Grant access to users in exchange for 1st person data
- Cross-sell and upsell
Get down to business.
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Multi-currency and localization
Present, settle, and report in multiple countries and languages. Comply with data privacy and governance regulations in the US, EU, and elsewhere.
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Pricing, promotions, and offers
Easily create products and gifts, referral deals, define pricing, apply promotions and trial periods – that get automatically updated on your site without IT intervention.
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Payments, tax, and accounting
Accept credit cards, PayPal, and Apple Pay. Charge taxes or VAT where appropriate and access revenue recognition reporting, detailed transaction logs, and tax reports.
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Subscription lifecycle management
Payment processing, recurring billing, automated emails.
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Entitlements across channels
Manage access across all your properties – including granting website access to your print subscribers or synching entitlements across websites, apps, and TV anywhere devices.
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Single sign-on
Integrate with your existing identity management system, or use Piano ID, to seamlessly managed access rights and entitlements across properties and channels.
Reports & analytics
The numbers you need.
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Conversion data
Get granular detail on the offers, promotions, and pages with the highest conversion rates. Compare performance by device, geography, and a host of other variables.
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Revenue data
Separate new sales from recurring subscriptions to ensure that your growth-line is moving in the right direction.
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Subscriber data
Track the health of your customer base over time. Personalize emails to new, current, and former subscribers. See if your messages are getting opened, and acted upon.
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Our massive daily audience is our greatest resource and we’re excited to use Piano’s software to cater to those users in new ways. We picked Piano because of its superior monetization capabilities, built-in testing, and ability to enhance every step of the user journey. With Piano as a partner, we can focus even more of our resources on creating content that matters to our large and growing dedicated audience.
Better as an ensemble.
Extend VX’s capability with the rest of our product suite.