Piano Lessons: Learn how to integrate and optimize Ad Performance with Piano Analytics

How Piano helped Fortune Media go premium in one year and triple conversions

Date

Jul 10, 2024

Tags

Piano Lessons, Ad Performance, Piano Analytics, Return on Ad Spend (ROAS)

Piano Lessons: Learn how to integrate and optimize Ad Performance with Piano Analytics

15 tips for orienting your paywall strategy

15 tips for orienting your paywall strategy

Did you miss our July 2024 Piano Lessons on leveraging the powerful Piano Analytics Ad Performance feature? Not to worry! You can now catch the replay and delve into the insightful session led by Fabien Le Thuaut, Senior Product Manager. Discover how to seamlessly integrate Google Ads data into Piano Analytics, gaining valuable insights into your marketing strategies from a trusted perspective.

During this replay, you will:

  • Explore the functionality of Piano’s Ad Performance feature, allowing you to consolidate Google Ads data for a comprehensive overview of your digital marketing efforts within a unified platform.

  • Learn to go beyond basic metrics like clicks and impressions, to understand the true impact of your ads by analyzing consumer behavior, spend data, and ROI for more informed decision-making.

  • Gain insights on optimizing your ad budget by comparing campaign performance on Google Ads, enabling you to allocate resources strategically and maximize your Return on Ad Spend (ROAS).