Introducing contextual targeting for enhanced advertising precision

How Piano helped Fortune Media go premium in one year and triple conversions

Date

Feb 13, 2024

Tags

Advertising, Piano Lessons

Introducing contextual targeting for enhanced advertising precision

15 tips for orienting your paywall strategy

15 tips for orienting your paywall strategy

Piano’s contextual targeting is created by leveraging machine learning, natural language processing and data analysis to drive innovation. It enables you to target and convert customers based on the content of a webpage in real-time. Moreover, it enables publishers to categorized their content manually or automatic generation with Piano’s advanced natural language processing (NLP) capability. Piano also conducted semantic analysis for publishers to ensure the accuracy of the keywords and the most relevant ads are shown to the readers at the right time. All these are designed to help publishers get the highest revenue from their ad spaces.

In this Piano Lesson, you will:
  • Understand why contextual targeting is becoming more important and how it has evolved

  • Get a full overview of how contextual targeting works in Piano Audience

  • Know what sets Piano’s contextual targeting apart in the market 

  • Be ready to start driving ad revenue growth using this latest feature